Fap Shop

There is another Sunday and another task here. As you could see, all of them are posted at the end of the week and it does not mean that I am too lazy to on it on time, no! The thing is that there must be at least some system at my posts, don’t you think?

So, today I would like to please you with an interesting research.  I am going to create a google adword to promote a web shop. It called Fap Shop and it offers anything you want in a range of Asian cosmetic. This shop was created by a Russian girl, who are half Japanese and live in Japan.  The main idea is that Japan an South Korea produce high qualified cosmetics that does not cost really much and just can`t be found in Russian shops. So, this girl decided to fill the niche. To support her web store she has twitter, blog and accounts in several social networks. Well, lets help her a little bit?

First of all, we are targeted on Russian market and as it is cosmetics then our target customers are women of all ages. In addition to this, store sells some stuff related to Asian culture (costumes, and accessories) so a big number of customers are likely to be teenagers.

The ad text will be like this: FAP SHOP

                                                   PROFESSIONAL ASIAN COSMETICS

                                                   REAL BB CREAM

                                                   www.fap2.ru

Now it is time to make our mind about the key words.  One of the most needed products that are presented on the site is BB cream (don’t ask me what is it, my gf told that it is a great thing). Analysing the key words we can say that the level of competition is really low, even though there are about 12000 requests every month.  Thanks to this information we can state money\click at a rate of 0.35€ and still be the leaders. Taking it into account I would state the budget at around 60€\moth.

•             Number of clicks (clicks),

•             Impressions (impressions),

•             Clickthrough rate (CTR),

•             The average cost per click or per thousand impressions

•             Average position

•             Conversion rate

•             Cost-per-conversion ratio

Web Publisher can itself generate reports with statistics of interest to him from the campaign level to the level of the site. You can also use the service Google Analytics, which analyzes the pages visited by readers on the website publisher.

Therefore, Google AdWords offers all the necessary tools and forms data to monitor and change the course of an advertising campaign to achieve its maximum efficiency.

So, evaluating all this data it is possible to see the progress of our adword, change it when it is needed( due to the changes in environment) and make it better.