Internet shops

Unfortunately all parts of Harry Potter and Lord of the Rings took too much of my time and I forgot to tell you, my dear followers about eCommerce.

Our University gave us an interesting task to describe two examples of successful and unsuccessful web shop.  From our personal point of view, of course.  So, not to be too long, obviously, one of the best examples of a good internet shops will be eBay. BUT! I would like to compare two web stores from a little bit another fields. I am happy to present you a software web store that offers an internet shop builder- Fortune 3.  What I like the most is that it is simple and easy to navigate. There is a big menu that makes search easier; has fast connection to different parts of the site (buying, special offers and etc.) right from the main page. The text is easy to read and pleasant for the eyes. There are no videos or commercial, but it makes it even better to perceive.  Very convenient, as I think.

On the other hand, there is a web store of software called Antares.  The first thing that comes to my mind is why it looks so small? It does not cover whole screen and the text almost unreadable. It is simple and have understandable navigation, I agree, but sometimes it is a bad thing. The site looks really pale. From my point of view, it would be nice to work a little bit on the appearance and especially colors and text format.  Page should be pleasant to see and read.  If web store sells software it does not mean that it should be ascetic. Speaking about Fortune 3 I would suggest implementing a searching engine to make the navigation even easier.