Fap Shop

There is another Sunday and another task here. As you could see, all of them are posted at the end of the week and it does not mean that I am too lazy to on it on time, no! The thing is that there must be at least some system at my posts, don’t you think?

So, today I would like to please you with an interesting research.  I am going to create a google adword to promote a web shop. It called Fap Shop and it offers anything you want in a range of Asian cosmetic. This shop was created by a Russian girl, who are half Japanese and live in Japan.  The main idea is that Japan an South Korea produce high qualified cosmetics that does not cost really much and just can`t be found in Russian shops. So, this girl decided to fill the niche. To support her web store she has twitter, blog and accounts in several social networks. Well, lets help her a little bit?

First of all, we are targeted on Russian market and as it is cosmetics then our target customers are women of all ages. In addition to this, store sells some stuff related to Asian culture (costumes, and accessories) so a big number of customers are likely to be teenagers.

The ad text will be like this: FAP SHOP

                                                   PROFESSIONAL ASIAN COSMETICS

                                                   REAL BB CREAM

                                                   www.fap2.ru

Now it is time to make our mind about the key words.  One of the most needed products that are presented on the site is BB cream (don’t ask me what is it, my gf told that it is a great thing). Analysing the key words we can say that the level of competition is really low, even though there are about 12000 requests every month.  Thanks to this information we can state money\click at a rate of 0.35€ and still be the leaders. Taking it into account I would state the budget at around 60€\moth.

•             Number of clicks (clicks),

•             Impressions (impressions),

•             Clickthrough rate (CTR),

•             The average cost per click or per thousand impressions

•             Average position

•             Conversion rate

•             Cost-per-conversion ratio

Web Publisher can itself generate reports with statistics of interest to him from the campaign level to the level of the site. You can also use the service Google Analytics, which analyzes the pages visited by readers on the website publisher.

Therefore, Google AdWords offers all the necessary tools and forms data to monitor and change the course of an advertising campaign to achieve its maximum efficiency.

So, evaluating all this data it is possible to see the progress of our adword, change it when it is needed( due to the changes in environment) and make it better.

Evaluation

To begin with, there is a new assignment for eBusiness where we had to test a bank web site that is under construction. In other words there was absolutely nothing except WORDS! For me as a person that perceive a world from visual point of view it was awful. But I fearlessly finished all the tasks and now writing to you. What I would like to point out is that the navigation system is considerably simple. The first task did not create any difficulties, while purchasing the stock made me a little bit confused. I don`t consider myself retarded or something, but I could not make my mind, firstly about the searching of the certain stocks and then price limit of purchase. But still, after a few trials and errorseverythimg was done.

Apart from it I don’t have anything to mention.  For guys from development team-well done! I they will managed to create a good looking  visualized site)

Internet shops

Unfortunately all parts of Harry Potter and Lord of the Rings took too much of my time and I forgot to tell you, my dear followers about eCommerce.

Our University gave us an interesting task to describe two examples of successful and unsuccessful web shop.  From our personal point of view, of course.  So, not to be too long, obviously, one of the best examples of a good internet shops will be eBay. BUT! I would like to compare two web stores from a little bit another fields. I am happy to present you a software web store that offers an internet shop builder- Fortune 3.  What I like the most is that it is simple and easy to navigate. There is a big menu that makes search easier; has fast connection to different parts of the site (buying, special offers and etc.) right from the main page. The text is easy to read and pleasant for the eyes. There are no videos or commercial, but it makes it even better to perceive.  Very convenient, as I think.

On the other hand, there is a web store of software called Antares.  The first thing that comes to my mind is why it looks so small? It does not cover whole screen and the text almost unreadable. It is simple and have understandable navigation, I agree, but sometimes it is a bad thing. The site looks really pale. From my point of view, it would be nice to work a little bit on the appearance and especially colors and text format.  Page should be pleasant to see and read.  If web store sells software it does not mean that it should be ascetic. Speaking about Fortune 3 I would suggest implementing a searching engine to make the navigation even easier.

File sharing networks

Long time not seen my dear blog, sorry for almost forgetting about you. My life was quite generous for activities and I had no time to share with you. But don`t be upset! There is a new course appeared, called eBussines and I need you help again!

My dear friends tell me honestly, have you ever downloaded music via internet without paying?  I bet you do. Nowadays there are hundreds of file sharing networks such as Piratebay or one of the most well-known, but already closed, Napster. They enable to download music, videos, games and software for free using P2P (Peer to Peer) concept. It gives internet users a possibility to share files and computer resources without having to go through a certain web server. The question is how they manage to get money if all the actions are free? There are several ideas about this:

• ·         First of all, it is possible to do with the help of contextual advertising and getting interest for every transition.
• ·         Secondly, there is nothing difficult to track from which region people download music. This can provide information about music preferences and can be sold to companies which are interested in statistics.
• ·          What is more, it is possible even to say which browser was used and what the OS on the computer is.

The problem that occurs is that recording companies are suing file sharing networks for illegal distribution of music. They argue that it affects executives` rights of musicians and decreases their profits. In case of copyright issues they are doing a right thing, but for me, as a general user, who is not belong neither musicians of record companies it does not matter. I enjoy downloading favorite music and videos and do not care about the difficulties it cases to corporations. That is why I strongly concerned that file sharing network will not disappear, even though there is a threat of SOPA on the horizon.

ressurection

Long time not seen my dear blog, sorry for almost forgetting about you. My life was quite generous for activities and I had no time to share it with you. But don`t be upset! There is a new course appeared, called eBussines and I need you help again!

How to annoy your parents

Old school party

Hi everyone, decided to post the video from one of our parties with exchange students)